At SharkNinja, we exist to deliver on our mission of “positively impacting people’s lives, every day in every home. This includes doing everything possible to protect your privacy and secure your personal information”.
If you want to read about our Connected Devices Notice, please click here.
If you are a California resident, click here to view the “For California Rights” section for additional information provided pursuant to California law.
What we collect and why we process personal information.
This Privacy Policy aims to inform you about how we collect, use, disclose and store information about you when you:
| Category | Examples | Purpose for Collection/Use | Sold or Shared |
|---|---|---|---|
| Aggregated & Anonymized Data | Analytics, Consumer insights | Understand trends and preferences across our user base. Inform marketing, product development, and strategic decisions. |
Not Sold May be shared freely in anonymized form (no direct identifiers). |
| Audio, Visual & Similar Information | Recorded customer-service calls Transcripts CCTV footage | Improve customer-service quality Resolve disputes and troubleshoot issues Security (CCTV at offices). |
Not sold Shared with: Third-party support-service providers, security vendors, and (if required) law-enforcement or regulatory bodies. |
| Consumer Insights & Demographics | Survey responses, Product-reviews | Gather feedback via surveys, focus groups & product testing. Develop and improve products, marketing & user experience. |
Not sold Shared with: Research and marketing partners under contract. |
| Financial Information | Payment details | Process purchases, refunds & financing plans Verify your identity and prevent fraud. |
Not sold Shared with: Payment processors, finance partners, and debt-collection agencies |
| Geolocation Data | Device location via IP or GPS | Provide location-based features Detect anomalous sign-in or fraud. |
Not sold |
| Identifiers & Contact Data | Name, postal address, email, phone number*. | Create and manage your account Process orders, warranties & returns Register products & honor warranty obligations Send transactional (order, recall) Marketing messages Respond to customer support requests (phone, e-mail). |
Not sold |
| Smart Product & App Usage Data | Device identifiers, battery life, usage maps, in-app transactions, crash logs. | Monitor performance and diagnose issues with connected products Analyze feature usage & improve product design Maintenance notices and in-app messages Develop new features or apps. |
Not sold Shared with: Cloud-service and infrastructure providers, Analytics partners. |
| Social Media & Public Data | Posts, comments, Publicly available profile data. | Monitor brand sentiment Gather feedback from public posts on Social Media Platforms. |
Not sold Shared with: Analytics and marketing platforms in anonymized or aggregated form. |
| Technical & Internet Activity Data | IP address, browser type, device identifiers, log-in data, cookie Tracking data. |
Secure and optimize our website Monitor performance and resolve issues. Detect and prevent malicious, or fraudulent activity Personalize shopping experiences Analytics (e.g. click patterns). |
Not sold Shared with: Security and infrastructure providers, Analytics vendors, and marketing platforms (e.g. Google Analytics). |
* No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties
Sharing Personal Information
We share your personal information with carefully selected service providers so they can provide services to you on our behalf to help us fulfil our contractual obligations, or who otherwise assist us in carrying out the purposes we describe in this Privacy Notice. We have contracts in place with these providers that stipulate they cannot do anything with your personal information without instruction from us and that they provide their service via secure methods.
Our service providers are:
- Logistics and Transport providers who deliver and collect products to and from your delivery/home address
- Customer Call Centre which provides support to our consumers regarding our products and services
- Payment Processing Providers to process your order payment such as Adyen
- Payment Installment Service Providers such as Affirm that take end-to-end responsibility for your payment. Affirm’s Privacy Notice can be found here
- IT Service Providers who host and manage our systems, applications, and data storage
- Digital Marketing providers who invite you to share a review of our products or services after a purchase
- Debt collection agency should you breach the terms of your payment agreement
We will share your personal information if required to do so by law enforcement authorities or regulatory bodies that have asserted a lawful right to access such information, to our legal counsel, or as necessary to protect our property, interests, and rights.
In the event of a sale of all or substantially all our business or another similar transaction (such as a sale of a division or business unit), we may transfer or disclose your personal information to a purchaser or prospective purchaser, who may collect, use and disclose such information for the purposes of evaluating and/or effecting a proposed transaction or operating and managing the affairs of the acquired business, or for other purposes identified in the Notice.
For further information regarding how we share your personal information, please email [email protected].
For how long do we keep your perosnal information?
We will only keep personal information for as long as is necessary for the purposes we have collected it and described in this Policy, and as required by law, such as:
- For the duration that you have an account with us
- Until you update your preferences or opt-out of receiving marketing communications (eNewsletters, competitions and/or product tips) for which you previously provided consent
- For the time where you have purchased a product from us to facilitate your warranty and our obligations
- Until the time limit for any legal challenges to the supply of the goods or personal injury claim have expired
International Transfer of Personal Information
For how long do we retain your information? We will only keep personal information for as long as is necessary for the purposes we have collected it and described in this Policy, and as required by law, such as: For the duration that you have an account with us Until you update your preferences or opt-out of receiving marketing communications (eNewsletters, competitions and/or product tips) for which you previously provided consent For the time where you have purchased a product from us to facilitate your warranty and our obligations Until the time limit for any legal challenges to the
SharkNinja is a global company. Our headquarters is in the United States, and we have several offices located around the world. The personal information that we collect here in the United States may be stored, processed and transferred between any of the countries in which we operate due to our global systems, processes and procedures for operational reasons such as group-wide support, manufacturing, logistics, or IT infrastructure.
Personal information that you provide may be transferred to countries outside of the United States, or your jurisdiction of residence, including Canada, the European Economic Area (EEA) and the UK. Likewise, if you reside outside of the United States, your information may be transferred to the United States. The United States and the countries we and our third parties operate in, federal or state or provincial or local governments, courts or law enforcement or regulatory agencies may be able to obtain disclosure of your personal information under the federal or state or local laws of the country.
Security of your personal information
We always do our best to keep your personal information safe. To achieve this, we take reasonable physical, technical and organizational steps to help prevent the loss, misuse, unauthorized access or alteration of your personal information.
We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorized manner and are subject to a duty of confidentiality.
The information you submit via our website is encrypted and we store all electronic personal information on servers to the security standards appropriate to the risk.
Whilst we can take precautions to protect your personal information, it is important that you keep your passwords, account details and other user information secure and confidential. Even though we have taken steps to help protect the personal information in our control, you should know that we cannot fully eliminate security risks associated with personal information. No security measures can provide absolute protection. We cannot promise or warrant the security of any information you provide to us.
We have procedures in place to deal with suspected data security breaches. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
We will NEVER contact you and ask you to provide us with your password. Nor will we require it if you contact our customer services team by telephone, email or live chat. If someone asks you for this do NOT give them your password and please let us know this has happened.
Artificial Intelligence (AI)
SharkNinja recognises the potential of artificial intelligence (AI) to transform the way we work and improve the products and services we provide.
We are committed to ensuring we use AI in a secure and responsible way, respecting privacy, confidentiality and your data protection rights. This commitment includes any AI used by third parties on our behalf.
How do you consent, update your preferences, or opt-out of marketing communications?
To update your preferences or ‘opt-out’ from receiving marketing communications you can either:
- Contact our customer services via email or phone stating what communications you no longer want to receive from us.
- To easily unsubscribe from our marketing click the ‘Unsubscribe’ at the bottom of the marketing email you received.
- Log into your preferences from the link at the bottom of any marketing email and change your subscription setting then click update.
SMS communications: To unsubscribe from text messages reply “STOP” to any of the text messages you receive, or email [email protected]
How do we use Cookies?
For more information about how we use cookies and your choices, read our Ad and Cookie Notice, available here.
Privacy Rights
You (our customers and users) may access, correct, delete, and/or update your information by directly accessing any accounts or profiles that you have created with us.
Where required by applicable law, you may have the right to: request access to information that we hold about you; request corrections or updates to your personal information; or, in some cases, ask us to delete your personal information to the extent that we are not required to retain it by law.
If you have previously given consent to be contacted by us and no longer wish to be, please email us at [email protected] requesting that we remove you from our list of consumers who receive correspondence from the Websites or SharkNinja. Even if you opt-out of sharing your mailing address and general shopping activity, we may still communicate with you using the contact information we have on file regarding your use of the Websites, the status of your orders or your account, or for similar transactional or administrative reasons.
To submit a Consumer request, please click here.
Verification and Authorized Agents: We will verify your identity prior to responding to your requests. The verification steps may vary depending on the sensitivity of your personal information. You may designate an authorized agent to make a request on your behalf. When submitting the request, the authorized agent must be identified as an authorized agent.
Children
Our products and our websites are not designed for children. If we become aware that we have collected personal information (as defined by the United States Children’s Online Privacy Protection Act) from children, we take every reasonable effort to delete such data.
If we do unintentionally collect children’s personal information, we will delete it as soon as we become aware.
Links to Third Party Websites
The Websites, from time to time, contain links to and from third party websites of our partner networks, advertisers, partner merchants, retailers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies. We do not have control over and are not responsible for the content of those sites or how the third parties responsible for them collect and use your personal information. Additionally, our websites may include social media features such as Facebook, Twitter, YouTube, Instagram, and Pinterest buttons (such as “Like,” “Tweet” or “Pin”). Your interactions with these features are governed by the privacy policy of the company providing the feature, not by our Privacy Policy. We do not endorse any of these Linked Sites, the services or products described or offered on such Linked Sites, or any of the content contained on the Linked Sites. We encourage you to seek out and read the privacy policy of each Linked Site that you visit to understand how the information that is collected about you is used and protected.
Contact Us
You can contact us by email, post, and online via our web form
Our postal address:
Attention: Privacy Team
89 A St., Needham, MA 02494
To submit a Data Subject or Consumer request or to unsubscribe from our marketing communications, please click here.
For other data privacy questions or requests, please email us at [email protected] or by mail to the address listed above to the attention of “Privacy Team”.
Changes to the Privacy Notice
We’re constantly trying to improve our Websites and Services, so we may need to update this Privacy Policy at least once per year and will provide the date it was updated. We will alert you to material changes by, for example, placing a notice on our Websites or by sending you an email (if you have registered your e-mail details with us) when we are required to do so by applicable law. You can see when this Privacy Policy was last updated by checking the date at the top of this page. You are responsible for periodically reviewing this Privacy Policy.
This Privacy Policy was last updated: September 2025
Additional Information for California Residents
If you are a California resident, the information below also applies to you. Certain terms used in this section have the meanings given to them in the California Consumer Privacy Act of 2018 (“CCPA”).
| Category | Examples | Purpose for Collection/Use | Sold or Shared | Sensitive PI? |
|---|---|---|---|---|
| Identifiers | Name, address, telephone number, email | Account setup, order fulfillment, warranty, customer support | Not sold Shared with: Logistics providers, payment processors, fraud prevention vendors |
No |
| Financial Information | Credit card details, payment info | Process purchases, refunds, fraud prevention | Not sold Shared with: Payment processors, finance partners, debt collectors |
Yes |
| Commercial Information | Purchase history, product details | Customer service, product recalls, analytics | Not sold Shared with: Logistics providers, customer support vendors |
No |
| Technical / Internet Data | IP address, device ID, browsing data | Security, fraud detection, site performance, analytics | Shared (for advertising), not sold Shared with: Security vendors, analytics providers, marketing platforms |
No |
| Geolocation Data | Approximate device location (IP/GPS) | Detect fraud, provide location-based services | Not sold Shared with: Location service providers |
Yes (if precise location) |
| Audio / Visual Data | Customer service call recordings, CCTV | Service quality, security | Not sold Shared with: Call center providers, security vendors, regulators (if required) |
No |
| Inferences | Preferences, product interests | Personalization, marketing, product development | Shared (for analytics/ads), not sold Shared with: Marketing and analytics partners |
No |
Privacy Rights: Users may access, correct, and/or update your information by directly accessing any accounts or profiles that you have created with us.
- Access Right- To disclose Personal Information, or Categories of Personal Information, we collect, use and disclose
- Deletion Right- To request deletion of Personal Information we have collected from you
- Opt-out Right / Do Not Sell My Personal Information: CCPA sets forth certain obligations for businesses that “sell“ personal information to third parties. You can request that we not sell your personal information here. For purposes of this Privacy Policy, “sell” means the sale of your personal information to an outside party for monetary or other valuable consideration, subject to certain exceptions set forth in applicable California law. Please note: you will need to separately review and visit our Ad and Cookie Notice , available here to opt out of certain uses of cookies for advertising purposes. Your selections are specific to the device, website and browser you are using, and are deleted whenever you clear your browser’s cache.
- Correction Right – You have the right to request that we correct inaccurate personal information we maintain about you. Upon verifying your identity, we will use commercially reasonable efforts to correct the information as requested, taking into account the nature of the personal information and the purposes for which we process it
If you wish to exercise any of these rights, please click here.
Non-discrimination: SharkNinja will not discriminate against any consumer for exercising their rights under the CCPA.